Why do you wear makeup?
For me, putting on makeup each
days makes me feel like I look less tired (mom of 3, military wife, fulltime
job and PhD student) and it gives me a boost of confidence. I don’t think by
any means that I am bad looking or that I cannot go without makeup. I can and I
probably will again in the future. I do know that when I put my makeup on and
look in the mirror I just feel a little better. I feel like I am ready to take
on the world!
“Twenty or 30 years ago, if you got dressed up, it was
simply to please men, or it was something you were doing because society
demands it,” she said. “Women and feminists today see this is their own choice,
and it may be an effective tool.”
Dr. Vickery, whose Ph.D. is in chemistry, added that
cosmetics “can significantly change how people see you, how smart people think
you are on first impression, or how warm and approachable, and that look is
completely within a woman’s control, when there are so many things you cannot
control.”
In a recent study, the impact of makeup on viewers
was studied. People were asked to rate photographs of women with and without
makeup. Seen very quickly (250 milliseconds), women wearing makeup looked more
attractive, likeable, competent and trustworthy to the viewers than those who
went without it. On longer inspection, responses became varied and nuanced.
Faces with natural makeup were seen favorably but faces with more dramatic
makeup were seen as less trustworthy. Makeup is a powerful but understudied
tool.
Does this mean as women we should or shouldn’t wear
makeup? I don’t know but I do know that it should be our choice and makeup
should be something that is easy for all women to accomplish. The playing field
should be leveled. I was one of those women who wore makeup but didn’t really
know what I was doing. Same routine for YEARS but I wasn’t really happy with it.
It felt like a necessity but nothing something that I really enjoyed. It felt
like something I had to do so people would stop telling me that I look tired.
Fast forward to now. Now, my makeup routine excites
me. I am learning new techniques with the same products every day. I am trying
different things (liquid eyeliner…SCARY) that I would have never tried before.
What did Tyra Beauty do for me? It leveled the playing field. I am no longer
afraid to try doing a wing with my eyeliner. I am not afraid of the smoky eye
or cream makeup. And it feels good!
So ladies, why do you wear makeup? How would you
change your makeup routine? What one product couldn’t you live without?
Lisa
